Do you want to learn the most in-demand and high-paying skills of 2024? You’re at the right place.
I have a series of articles on online business ideas to make money from home. According to Forbes, digital marketing is one of the highest-paying jobs in 2024. So stop waiting and Let’s dive in to learn the highest-paying skill to make money online.
What is Digital Marketing?
Digital Marketing is the use of digital channels to market your products and services to reach new customers.
Why Digital Marketing?
Many of you must be thinking why market digitally when we have the means to target our customers through billboards, print ads, and TV Commercials?
Well, Here are the differences.
- Cost-effective- Digital marketing is a cost-effective option as compared to Traditional Marketing. There is a low barrier to entry in digital marketing.
- Targeting- In Traditional Marketing, you have very limited reach. whereas you’re free to choose your target audience based on age, gender, and location in digital marketing.
- Trackable- Everything is trackable- you can see who interacted with your ad/content and retarget your audience based on that data.
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Categories in Digital Marketing.
Digital Marketing includes different types of marketing including PPC, SEO, SEM content marketing, social media marketing, affiliate marketing, and email marketing. If you are running your own business, you need to learn these digital marketing skills. For example,
- If you’re a blogger, you should learn to promote your blog on social media, emails, and SEO.
- If you are running an Amazon business, you need to learn about PPC.
- If you are running your online e-commerce store on Shopify, you should learn SEO and paid advertising.
Strategy To Start:
My strategy to start digital marketing or any new skill is to:
1. Take Course- I recommend first investing in a course whether free or paid. No doubt, The paid ones come with more value but it obviously depends on your budget.
2. Build your Brand- Implement the knowledge to build your brand. Make it aesthetically appealing to your audience.
3. Know your audience:
4. Analyze everything and iterate.
What to sell:
- Selling digital products– Nowadays, PLR Digital products are trending in digital marketing i.e. you can resell other people’s products with 100% profit.
- Print on demand
- Handmade products
Grab this planner to organise your marketing plans and be focused on your goals.
I have a series of articles on DIY and crafts, Get amazing ideas about resin crafts, and kid’s activities and start selling on your Shopify store.
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Let’s discuss some of the digital marketing categories in detail.
1. SEO( Search Engine Optimisation)
Seo is the long-term process of improving your website visibility on Google and improving your website losing speed which is important now a days for people with low attention spans. Acquiring good amount of backlinks from trusted websites. By improving all these, you can get traffic and ultimately potential customers to your website.
2. Content Marketing:
Content marketing includes creating your content whether it’s a blog, podcast, or YouTube video, and marketing it across different social media channels. Learn about how to start a blog to make money in 2024.
Related: How do you create a website for a blog?
3. Affiliate Marketing
In Affiliate marketing, an affiliate earns a commission for marketing another company’s products. I do affiliate marketing by marketing my affiliate links on social media i.e. Pinterest and Instagram.
4. Social Media Marketing
Another powerful channel is social media marketing with billions of users on Facebook, Instagram, TikTok, LinkedIn and YouTube. This offers a massive opportunity for brands and businesses to attract and engage with large online international audiences and the art of social media marketing success involves creating compelling content, building community, and engaging with your audience over time.
1. Pinterest Marketing
Pinterest Marketing is my favorite among digital marketing. Pinterest is an SEO-based platform where you design eye-catching pins based on targeted keywords to drive traffic to your website/products. It’s one of the platforms to get free traffic to your business. I am gaining 90% of my blog traffic from Pinterest. The strategy to gain traffic from Pinterest is to learn SEO and keyword ranking. I learned it through an amazing course of Carly, Pinteresting Strategies. I recommend this course to everyone who wants to start their game on Pinterest. Trust me it is the best investment in just $97.
2. Instagram Marketing
Instagram Marketing is also booming to drive sales to your business. You post reels, carousels and stories consistently on your Instagram business page to promote your products.
Learn More about How to make money on Instagram?
Email Marketing
Email Marketing is another way to engage with your audience over time. Your email list is something you own. So landing in your audience’s inbox by delivering useful content, and personalized emails is so important for better conversions of your products.
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Digital Marketing is changing all over time. I recommend you to learn the skill you are interested in. Make an effective marketing plan and analyze and track your progress to grow your business in the right direction.
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